[March 2016] In the highly competitive automotive world, finding a way to effectively communicate with dealers and service centers is of the upmost importance for a motor vehicle OEM. After all, this level of communication can make or break the amount of overall customer satisfaction the end-user experiences whether they’re purchasing a new vehicle or having one serviced.
Here are four specific pain points that CuroGens mv360, a CRM solution for motor vehicle manufacturers addresses—and removes—for both the OEM and their dealers:
Too Many Information Sources
When a dealer service center employee is working on a vehicle, it could involve a part directly from the vehicle manufacturer but it could also be a system from a different supplier, such as a chassis or axle. Often times, this means spending time and energy logging in and out of different portals in order to address the specific issue at hand.
With CuroGens mv360, all of the information from the manufacturer and each supplier is available in one centralized location. This means there will be just one login and one password and no more switching back and forth among supplier and manufacturer databases. In addition, the centralized portal offers more consistency for the user. They’ll know exactly where to find specific content, drawings and business intelligence.
Data is Always Changing & We Can’t Keep Up
When one individual makes a change regarding the build of a motor vehicle and people in other locations are affected, there’s nothing worse than modifications in the system not being reflected immediately. CuroGens mv360 is powered by Microsoft’s cloud solution, Azure, so changes always occur in real-time.
Furthermore, since the VIN or HIN history is maintained within CuroGens mv360, every time a vehicle has warranty service the information will be immediately captured in the system. The vehicle components will also be made available to the dealer, so any repairs can be taken care of quickly since they will know exactly which parts are needed.
Too Many IT Resources Are Needed
Having the proper inventory management and customer service systems in place can be daunting for OEMs because of the potential drain on IT resources and funds. CuroGens mv360 is cloud-based, so there are no extra servers and the current level of IT resources can remain intact. Additionally, overall technology costs will be reduced compared to expensive on-premise systems due to easier maintenance and better flexibility.
The Data Is Difficult to Analyze
The right data may be getting collected but without the proper tools in place, it’s too hard to read or analyze it in a meaningful way. Since the customer service module of CuroGens mv360 is powered by Microsoft Dynamics CRM, users can design and create their own graphs via user-generated dashboards. This allows for a fully customizable filtered view of data without having to rely on someone from the IT department to create it for them.
To learn more about how CuroGens mv360 can bring success to your motor vehicle business, download the product sheet and solution brief or contact us at learnmore@curogens.com to schedule a free solution demo.